Coke Social media/tech strategy for 2020 http://is.gd/zKJ2fu #social #conversation #technology long term

April 6, 2012

coke Social media / tech strategy for 2020

http://www.whatsnextblog.com/2012/04/playing-catch-up-with-pepsi-coca-cola-un…

and interesting article also featuring the Coca Cola promo video for the whole concept:

Part 1

Part 2

Of course they do not go into any real details but it is interesting to see a brand think long term and moving aways from the traditional ‘brand’ channels.