April 13, 2008
Sad news, Paul Arden passes away on April 2 in Sussex.
He was 67.
Arden made a name for himself heading Saatchi & Saatchi and working its more well known campaigns. Not that tell me a lot ok I know the firm but not being an advertizing fanboy.. well anyway, a couple of years ago I was given his best selling book It’s Not How Good You Are, It’s How Good You Want To Be. I guess one could classifity it as a self help book for creatives. Quite liked it. Straight forward layout and interesting anectodes and ideas and maxumum of 2 sentences on each page which is a big plus in my attention deficent world.
So pick up this book and read it again or buy it.
Folks one last quick note: remember work is work and life is not work.
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